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Bringing Our New Peach Values to Life

Written by Sam Howieson | Dec 8, 2025 2:29:20 PM

At Peach Payments, our values have always been more than motivational posters or a page in a handbook, they’re the behaviours that shape how we work, collaborate, build, and lead in one of the fastest-growing industries on the continent.

This year, we took a fresh look at who we are today and who we’re becoming as we scale across Africa. Our previous values served us well, but as our business, people, and ambitions evolved, we knew it was time to realign our compass.

And importantly - this wasn’t a top-down exercise.
It wasn’t a CEO, People, or leadership-only initiative.

 

A Team-Led Values Redesign

We formed a cross-functional working group that led the entire process from start to finish. They facilitated open, fun, and deeply honest sessions across the business, giving every Peachie a voice in shaping the behaviours that define us.

From debating what “great teamwork” really means, to unpacking what “customer obsession” looks like in a remote, multi-country business, to rethinking the kind of culture we want our future hires to walk into.

Every insight came from our people.

With a little creativity and a lot of collaboration, we landed on a new set of values that truly reflect who we are and who we want to be.

 

Our New Values

🤝 Commitment to Customers

We think like our merchants, anticipate their needs, and take ownership until challenges are solved. Their growth fuels ours.

🏆 Win as One

We collaborate across teams and functions, share context openly, and celebrate wins together because success at Peach is a team sport.

💡 Continuous Learning

We stay curious, adapt quickly, and view every mistake or challenge as an opportunity to grow. Keeping ahead of the industry helps Peach Payments, and our merchants, thrive.

🚀 Deliver with Impact

We work with urgency, accountability, and craftsmanship. We’re always asking: How can this be better? Outstanding, lasting impact is the goal.

✨ Respect for People

We value every voice, listen with empathy, and communicate with professionalism. We challenge ideas, not people.

 

Making Values Real, Not Just Relatable

Having values is one thing. Living them is the real work. So we set out to bring these values into our day-to-day culture in meaningful, energising ways:

 

Kudos That Count (with Zuzo!)

We’ve integrated our values directly into our kudos platform, encouraging the team to recognise each other in real time. Value-living moments happen daily and now they’re celebrated daily too.

Custom Slack Emojis

In a remote-first world, digital culture matters. Our custom value emojis instantly bring personality and recognition into every conversation.

Monthly Value Champion Awards

Every month, we celebrate Peachies who went the extra mile and embodied a value in an exceptional way.

Posters and Art Across All 4 Offices

Our new visuals, featuring our Peachie mascots, are proudly up across Cape Town, Johannesburg, Nairobi, and Mauritius. They’re fun, they’re vibrant, and they’re a constant reminder of what we stand for.

Friendly Competitions & Team Activities

Because culture is built through connection, we’re weaving our values into games, challenges, and team rituals throughout the year.

 

Why This Matters

As we expand across Africa, work with more enterprise merchants, and continue to innovate in payments, our values keep us aligned culturally, operationally, and strategically.

They define how we show up for each other, how we show up for our merchants and how we push the industry forward.

This relaunch of our values is only the beginning and we couldn’t be prouder of the people who shaped it.

Here’s to the next chapter, powered by Peachies living our values every day.