With a presence in South Africa and across the continent, iTickets has revolutionised the way people buy tickets for concerts, expos and festivals. Through its partnership with Peach Payments, iTickets has embraced a hybrid approach by offering both online and in-person sales-streamlining operations, improving transparency, and enhancing the event experience for thousands of attendees.

Pioneering digital tickets

In 2007, iTickets launched in South Africa as a digital-first ticketing platform, challenging the norm of physical ticketing at a time when vinyl and paper tickets were still dominant. With the rights to operate the American brand in Africa, CEO Albertus Potgieter pioneered online ticketing locally – a challenge that required educating both consumers and event organisers.

Over the years, iTickets has become a go-to ticketing solution for event organisers looking for a reliable, scalable and efficient partner. Today, the business has grown into a pan-African ticketing platform with a presence across several countries, offering both online and on-site ticketing powered by Peach Payments.

Meeting the Changing Needs of Events

The ticketing landscape has transformed significantly since iTickets launched. As technology matured and consumer behaviour shifted,  particularly after COVID, iTickets needed to evolve from simply selling tickets online to supporting in-person ticket sales, managing stock, and providing real-time data to event organisers.

This is where Peach Payments played a pivotal role. The Peach Payments Point of Sale (POS) solution allowed iTickets to eliminate the logistical headaches of cash handling and pre-printed ticket stock.

“In the old days we used a purely offline system – mainly cash payments at the gates. But we saw a massive shift from cash to card and digital. With the Peach Payments POS, we now have more transparency, better stock control, and increased security.” – Albertus Potgieter, Managing Director of iTickets

Powerful POS Technology that Simplifies Operations

The simplicity and portability of Peach Payments’ POS devices have become a game-changer for iTickets. Events that once required heavy equipment and pre-printed stock can now be managed seamlessly with their lightweight, integrated system.

“We used to pre-print codes to sell at events. Sometimes you’d overprint or underprint. Now we can control everything from the POS device itself. It’s portable, efficient, and anyone can use it.” – Nowel Chitorido, Senior Operations Manager, iTickets

The integration with Posterita, a POS app that runs on the Peach Payments’ device, gives iTickets full visibility into event sales. With a real-time dashboard view, teams can track which tickets are selling, compare performance across sales agents, and avoid overselling—all from one system.

Improving Conversion Rates and Customer Experience

Peach Payments not only supported on-site sales but also elevated the online experience. With a fast, secure checkout and support for payment methods like Apple Pay and Capitec Pay, conversion rates improved, and customer trust grew.

“Since integrating with Peach Payments, we’ve seen faster conversion rates and a quicker checkout. The experience has built trust with consumers and organisers alike.” – Albertus Potgieter

Consolidated Reporting Across All Channels

Perhaps one of the biggest advantages for iTickets has been the ability to manage both online and in-person payments through a single payments partner. This has simplified reconciliation, improved reporting accuracy, and given event organisers real-time access to ticket sales.

“The biggest benefit is real-time reporting. Event organisers can see sales happening live, across all channels. That transparency builds trust—and loyalty you can’t buy.” – Albertus Potgieter

Looking Ahead

iTickets is now looking to expand further across Africa, with upcoming events in Botswana, Kenya, and Ghana. Peach Payments is already supporting this growth with multi-currency support—handling transactions in local currencies like Pula and Kenyan Shillings.

“Peach Payments helps us integrate with multi-currency payment systems, allowing us to scale into new markets with confidence.” – Albertus Potgieter

As iTickets continues to grow, Peach Payments remains a trusted partner, offering not just cutting-edge payments infrastructure but also a strong customer support network that empowers iTickets to focus on what they do best: creating unforgettable event experiences.

Learn more about the Peach Payments’ Point of Sale Solution here.<\/p>