How to Raise Capital for Your Business
It’s time to make your own money tree by sifting through the different ways you can get funding for your business. 

Share via

Table of Contents

Ready to #ThinkBigger?

If you’re one of those entrepreneurs who like to work smarter then this is the article for you.

It’s time to make your own money tree by sifting through the different ways you can get funding for your business.

Here are the 6 different ways to raise money for your business:

1. Bootstrapping your business

It’s definitely feasible to fund your own venture, provided that your business isn’t in an industry that requires too much startup capital.

If you don’t have the savings in the bank to run your operation, you can get a low interest APR business credit card which will give you the opportunity to borrow cash from the bank without incurring any interest.

Remember that investing your own money into the business will probably make investors more willing to partner with you in the long run.

2. Start a crowdfunding campaign

Believe it or not but crowdfunding success stories fill the cup.

It’s all about having the right product and the right pitch.

Crowdfunding may open up the door for you to connect with like-minded people you wouldn’t normally be able to connect with. You can gauge whether or not people are into your product by being able to see if it resonates with them, which will help you improve your product and your pitch as well as help you to raise money for your business.

3. Apply for a loan

Even though technology is creating new and exciting ways of raising capital, traditional financing avenues remain the primary way of generating capital for your small business.

Before you apply for a loan, make sure to have all of your loan documents ready. You’ll be asked to show things like bank statements, tax returns, profit and loss statements and balance sheets. In rare cases, your personal information may be asked for as well.

 

4. Asking friends and family

A more viable option for many to raise capital may be asking your friends and family. It is however advised that you choose a friend or family member with some business skills and that you narrow your list from where you choose from to family and friends who trust in you and have faith that your business will succeed.

Remember to have a sound business plan and direction and to be realistic about how much money is needed.

 

5. Find an angel investor

Angel investors have a net worth exceeding R 15 million who typically operate alone but sometimes team up with other angel investors in order to form a fund. Angel investors are the perfect source of capital for your business.

But you’ll need a really solid business plan as well as a really good pitch. You have to grab their attention with enthusiasm and passion for your business.

 

6.Get investment from venture capitalists

Sequoia, one of the most successful venture capitalist firms states that “you need to convey the main reasons why an investor should love your business in the first 5 minutes.”

Sequoia partners stress that you can do this in as little as three simple steps: explain what’s changed, explain what you do and explain the facts.

 

In conclusion

The key is to have as many options as possible to finance your business so that you don’t end up being disappointed if one of them doesn’t work. In order to grow your own money tree, you’ll need to have diligence by being resourceful and smart about the way in which you decide to go about things.

P.S. Here are some of our favourite business that help SMEs get the capital they need: LulalendBusiness Fuel and Merchant Capital.

Scale with Peach
Learn how we help scale some of Africa's most exciting businesses

Business tips, case studies, interviews with online store owners and business trends…

Solving complexity: Part 2 - The Strategic Pivot

In Part 1, we covered how building a robust pan-African payments business is not for the faint hearted. Complexity comes with growth and businesses looking for a payment provider that alleviates the stress of scalign their business across products and regions don't need to look much further. We've constantly solve for Africa's biggest problems around fragmentation. Part 2 covers how we do this.

Solving complexity: Part 1 - The Irony of Progress

Building a robust pan-African payments platform is not for the faint hearted. For over a decade Peach Payments has identified, absorbed and solved the complexity for merchants as they scale.

Retail & E-Commerce payments—The Conversion Engine

The guest experience at any hotel begins long before check-in and extends well after checkout. Yet behind the scenes, hotel payment systems are fragmented, manual and vulnerable, which can undermine what guests encounter at a property. Here's how to solve them.
hotel payments

Travel & Hospitality Payments - Fly me to the boom

The guest experience at any hotel begins long before check-in and extends well after checkout. Yet behind the scenes, hotel payment systems are fragmented, manual and vulnerable, which can undermine what guests encounter at a property. Here's how to solve them.
hotel payments

Five payment pain points hotels face and how to solve them

The guest experience at any hotel begins long before check-in and extends well after checkout. Yet behind the scenes, hotel payment systems are fragmented, manual and vulnerable, which can undermine what guests encounter at a property. Here's how to solve them.

Giving your customers the ultimate checkout shortcut with Embedded Express

Embedded Checkout merchants can add one-click Apple Pay, Samsung Pay and Google Pay directly to product pages. Skip the cart, eliminate the typing, and watch your conversion rates climb.

PayJustNow on Peach Payments’ POS device improves in-store payment experience

PayJustNow is now available on the Peach Payments POS devices, giving merchants a smarter way to offer Buy Now, Pay Later and retail credit options at checkout.
Apple Pay

Peach Payments brings Apple Pay to merchants

Peach Payments brings Apple Pay to merchants in Mauritius. Discover how to offer your customers a safer, more secure way to pay using iPhone and Apple Watch.

From Check-in to Check-out

Optimize your guest experience from check-in to check-out. Learn how seamless travel payment solutions, from BNPL to payment links, drive more bookings.

How Multiple Payment Options Improve Online Travel Sales

Our new travel research in partnership with PayJustNow and Phocuswright, reveals how flexible payment options can double BNPL market share and boost online travel conversions.
payouts

The New Standard for Payouts in South Africa

South African businesses track inbound payments obsessively; yet payouts often remain a blind spot. As volumes grow, incorrect or manipulated bank details quietly increase fraud and failure risk. Real-Time Clearance Payouts with Bank Verification validates beneficiary details before funds move, turning outbound payments into a controlled, measurable financial function.

Peach Payments and Yoyo add bank card-linked loyalty to Digit Pro POS device 

No need to swipe loyalty cards or access separate screens to earn or burn rewards

Black Friday up 93% over 2024, R1,86bn processed

South Africa-based digital payments platform Peach Payments shares 2025 Black Friday, Cyber Monday weekend results.

Bringing Our New Peach Values to Life

At Peach Payments, our new values were crafted by our people, for our people. Discover how a team-led redesign is shaping our culture, deepening collaboration, and powering our growth across Africa.

Samsonite in-store payment methods

Choose your favourite way to pay! Samsonite offers MoneyBadger, Payflex, RCS and Mobicred.

How global and regional companies can use the Mauritius IFC to centralise online payments and treasury functions

Learn how the IFC is swiftly becoming a pivotal hub for global and regional companies seeking to optimise online payment acceptance and centralise treasury operations.

# PeachFriday Merchant Deals 2025

Check out the amazing Black Friday sales that some of our favourite stores are running!

A merchant’s guide to chargebacks

Payments 101: Chargebacks won't disappear. Here is a guide on how to manage them. Chargebacks aren’t simply refunds wrapped in admin. They’re a formal, bank-led reversal of a card payment after a customer disputes a transaction.

Four Black Friday payment realities for merchants

Discover the four Black Friday payment realities Enterprise merchants need to consider to build trust with customers and grow revenue with help from a world-class payment gateway.

What are Direct Merchant Accounts (ISO) versus Aggregation Accounts?

What payments processing model should you consider, thinking of diving into the world of online payments? It's more than just accepting a transaction payment.

What Is 3RI? Everthing you need to know about Requestor-Initiated Authentication

Payments 101: Why 3RI is set to change recurring transactions, subscription renewal, installment payment, or delayed shipping charges.

Highlights from the 2025 World Wide Worx Online Retail Report

The 2025 World Wide Worx report, sponsored by Peach Payments, Mastercard and AskAfrika, reveals that convenience is now the benchmark, trust is the currency and payments are the bridge.

What is Interchange? Everything you need to know about interchange fees

Payments 101 : A clear guide for SA merchants on fee flows. Interchange fees can feel like a complex part of the payments world, but they're a big deal for any business that accepts card payments.

Cadana Pay x Peach Payments: Unlocking seamless global Payouts

The API integration process was one of the smoothest they had experienced, completed by an engineer in just two to three days. With 50-55% cost savings, Cadana Pay significantly reduced costs by switching to Peach Payments.

Peach Payments announces real-time clearance Payouts

The new payouts solution lets merchants top up their float and make disbursements to merchants and recipients in just minutes, through either a single API or through the Peach Payments dashboard.

Peach Payments x MoneyBadger partnership goes live

From light fittings and spades to groceries and tickets, Bitcoin-savvy consumers are keen to spend their crypto

Peach Payments launches enterprise-level POS terminal

Delivers a single view of all transactions, with customisable checkout flow and easy integration into existing POS solutions.

iTickets x Peach Payments Point of Sale

By partnering with Peach Payments, iTickets transformed its payment infrastructure into a strategic asset. Building unforgettable experiences at their events and a better experience for their valued customers.

Peach Payments x Digicape: Powering Premium Apple Experiences with Seamless Payments

By partnering with Peach Payments, Digicape transformed its payment infrastructure into a strategic asset, driving significant growth, enhancing operational efficiency, and providing a better experience for their valued customers.

Peach Payments acquires West-African payments gateway PayDunya

Peach Payments expands into six West African countries representing an exciting chapter in their journey to build a truly pan-African payment ecosystem.

The Battle for Card Security

How Your Payment Integration Defines Your PCI DSS Scope

Navigating International Transactions

Understanding Dynamic Currency Conversion (DCC) and Multi-Currency Pricing (MCP)

What are you looking for?

Cape Town
South Africa